A business advisor’s role is to advise you on the best course of action for your business. Here are the top 4 business counselors that can transform your small company.
A business advisor’s role is, by definition, to advise you on the best course of action for your business. Business advisors are typically portrayed as management and leadership experts who can help large companies boost their market influence. However, there is a variety of specialists on the market who can provide relevant advice to help small businesses thrive too. Business advisors for startups and SMEs share a common interest in achieving great results on a tight budget – something that small companies often struggle with. As such, their areas of expertise focus on boosting financial awareness, reducing unnecessary marketing, and maximizing productivity and client acquisition. Here are the top 4 business counselors that can transform your small company.
The art of bookkeeping and tax returns
Small businesses and solo entrepreneurs are often tempted to manage their accounting in house, following online tutorials and books to file their return taxes and manage their budgets. More often than not, the assumption is that you need to increase your capital before you can hire an accountant. However, what many small business owners fail to understand is that the accountant is detrimental to the success and performance of the company, as explained in this post by the University of Nevada Reno. A business advisor who acts as an accountant can not only provide support for tax planning and financial analysis, but they can also help the company design a growth strategy.
Presence management without PPC costs
You’ve heard it elsewhere: Launching a Google AdWords campaign puts you in charge of your budget. However, you can drive traffic to your site without relying on advertising. A presence management advisor can help you grow digital awareness and visibility without bidding on keywords. Improving your website for SEO, such as boost speed load and content quality can transform your ranking position in search engines. Additionally, an advisor can help you to set up a video presence, using a YouTube channel, for instance, which you can use to showcase your expertise, reach out to your audience, and drive engagement.
Bringing everyone together in harmony
Your team is your most crucial business asset. Team-building experts understand that without a united and bonded organization, your business can’t thrive. Therefore, team building advisors play a detrimental role in reducing turnover rates and building happiness and satisfaction in the company. They can help boost morale, which will affect productivity and motivation in the business. More importantly, they help employees to feel valued and cooperate effectively with their peers.
Pitching for success is a skill
Small companies and startups rely on pitches to attract new clients and investors. Unfortunately, pitching is a delicate art to master that requires convincing materials and engaging communication skills. Working closely with a pitching expert can ensure smooth pitch deck preparation. Additionally, you can rely on the experience of a pitch advisor to guide you through the troubled waters of public presentation. You can rehearse your presentation safely in the knowledge that an experienced advisor is there to prevent costly mistakes.
Business advisors come in many shapes and forms. For small businesses, however, advisors who can provide guidance in terms of financial growth, brand awareness, productivity, and acquisition are crucial to the long-term survival of the company.