As a business owner, it’s vital to ensure your business premises doesn’t let you down. Here are some ways to ensure that your first impression is a great one.
Did you know that the average human being takes just 7 seconds to form a first impression? In business, you don’t always get a second chance so it’s crucial to impress from the outset. In this guide, we’ll explore ways to ensure that your premises create the right first impression.
Signage can be incredibly effective in turning heads and encouraging prospective customers and clients to take a closer look. Whether you run a restaurant, a boutique clothing store, a beauty salon or a law or real estate office, investing in high-quality, branded signage can help you attract attention, encourage customers to form a positive impression of your brand and set you apart from competitors. If your signage has seen better days, there are letters missing or your facade looks drab or dull, you could lose sales and prospective clients may get the wrong idea about your business.
Windows, doors and facades
Many people will make judgements about brands based on what they see when they look at the exterior of an office, a shop window or the front of a hotel, a bar or a hair salon. It’s so important that the exterior reflects what is going on inside and showcases your business in the best possible light. If the outside of the premises is uninviting, people won’t want to look inside no matter how incredible your products or services are. Invest in window cleaning services, ensure your windows and doors look smart and consider upgrading or updating the facade with metal composite panels or new woodwork. You want the exterior to encourage shoppers or potential customers to want to come inside and have a look around.
If you own a store, a bar or a restaurant, for example, you can use displays and windows to lure people in and urge them to take the next step. You can promote products, give people more information about your brand and persuade them to want to find out more about what kinds of treasures lie in wait inside. Your shopfront should be alluring, interesting and unique.
One of the biggest turn-offs for clients is messy, untidy, dirty business premises. Always ensure that the outside of the building is free from trash bags, clean the windows, mow the grass if you have a front garden and make sure the area looks clean. If your office entrance is surrounded by bins or there are empty bottles or packets lining the streets by your shop or cafe, this can create the wrong impression and prevent customers from wanting to work with you or buy from you. It’s also an excellent idea to try to make the entrance appealing and inviting using hanging baskets, potted trees, awnings, lanterns, window boxes and decorative shutters.
Human beings form impressions in a matter of seconds and we’re not always willing to offer a second chance. As a business owner, it’s vital to impress from the outset and to ensure your business premises don’t let you down. Make sure your premises look smart and clean from the outside, use displays, windows and accessories to make the entrance look inviting and appealing and spruce up your signage and facades to set your company apart and turn heads for the right reason.