If you’re a blogger, you’ve definitely come across the phrase ‘evergreen content’ before now.
It’s something we can put to very good use as long as we know how! But there can be a problem with this. After all, just how much evergreen content is actually interesting to write about, and fits your niche? In your experience, probably not very much!
It’s all informational content, that takes a lot of researching, and what might feel like a lack of creativity on your part. And if you’re trying to style it out with the evergreen side of things, you might be getting a bit bored already – don’t worry, you’re not the only one.
That’s why it’s crucial to think about some evergreen content that you’ll love to write about. Let’s go through a few ideas.
A Period of History That You Love (or is currently relevant!)
If you’re more of an educational blog, or you’re just someone with a known love of history, writing about what’s happened in the past is a great way to produce some evergreen content. There won’t be a lack of content to fuel your writing; you might even get 2 or 3 posts out of it. So, rather than talk about what’s happening now, why not talk about what’s come before?
Because you can relate it to a trend currently circling the internet, and even when that trend dies down, your post won’t! It’ll still bare a lot of facts and figures that will always be true and can be a point of reference to anyone in search of them. Think about all of the teenagers who might happen upon you when they need to write a history report – you’re already an educational blog, so this only deepens your voice of authority.
Popular Culture (and a bit of media!)
If you’re someone who loves to write about entertainment, and you love to review the most popular shows and music that’s on right now, why not think about turning your mind to longevity? After all, there’s a lot of facts and figures that make up popular culture: the amount of money it cost to make a movie or the number of extras a TV show had to employ over its 8-year run, etc. These numbers aren’t going to change as time goes on.
For a better example, writing about the longest-running Broadway shows could be a great evergreen post – if you focus on the exact date of which a popular musical started touring, rather than the number of years it’s been around by now, the number isn’t going to change! 1989 won’t suddenly become 1990, as compared to 10 years turning into 15 or 20 years as time goes on, and your post becomes less and less relevant.
Evergreen content needs to have relevance, no matter what the year is. It needs to be something Google can label as popular. But most of all, it should be interesting to write about!