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Fresh Promotions offers 6 powerful tips for promotional product success!
Promotional Products Australia is the way to go when developing your marketing strategy. Here are a few ways to use those products effectively in 2019.
One of the best ways to become positively unforgettable to your potential clients is to leave them with something they’ll find useful, but something that’s linked to your brand. A 2016 study by Advertising Specialty Institute revealed that the majority of people who receive promotional products not only hold on to them for many months but they also pass them on when they are finished, therefore furthering your advertising reach.
Choose your promotional products wisely
If you search for Promotional Products Australia, you’ll quickly find a variety of fun and exciting items available but how do you know if you are getting the best options to promote your business?
First decide what types of products best fit your needs. Do you want to give away everyday use items like pens, notepads, or mousepads? Maybe you are looking for corporate gifts. Does your company fit a more outdoorsy profile? In that case, maybe sunscreen or a branded football would be appropriate.
Also consider where you will be handing out your promotional items. An indoor conference would be a more appropriate place to hand out pens while you may want to pass out branded promotional bottles at an outdoor festival.
Consider the branding you will place on your chosen promotional products
Much like a business card your promotional product can speak volumes about your company and is an effective way to get your message out to a large number of people.
Also, much like a business card, there is little space to devote to that message.
A custom lapel pin featuring your logo will instantly call attention to your business. A stress ball with your motto or a keyring with your business name will keep your brand top of mind. Consider the branding, making sure your message is both efficient and effective.
Consider overall cost
Promotional products can deliver a great return on investment. Make sure that you factor in a specific budget in order to get that return.
Fortunately, you can get cheap promotional products that carry big value. Promotional Products Australia can help customers remember your company’s name, which can increase their likelihood of doing business with you. Of course, then there’s also the experience that you can’t put a price on, like the lasting feeling of coming away with something tangible, not just a digital presence or business card.
Be strategic with your timing
When do you anticipate handing out your promotional products? To get the best value for your money, timing is everything. Before you order, check your calendar for the year. Try to make your order coincide with trade shows, festivals, or local events you might be sponsoring to make sure you have enough products to give away at these events with extra to hand out when needed during the year.
Use your promotional products as leverage
Strategic marketers can use promotional products to increase a brand’s subscription or mailing lists. While at a tradeshow or public event ask people to sign up for your email list in exchange for their choice of promotional product. Many people will gladly oblige to get that cap, tote bag or umbrella that you are offering.
Make it fun!
Alternately you can use your promotional product giveaway as a way to educate people about your brand in a fun way. Make them spin a wheel or answer a quiz question to test their knowledge about your brand in order to win a promotional product.
With all the ways to advertise digitally, make your brand stand out with something your potential customer will find useful as well as make your brand memorable.