SEO for eCommerce is essential for online sales. Let’s review every SEO strategy’s fundamental elements for eCommerce must-have.
Implementing a good SEO strategy for e-commerce is essential if you want to increase your online sales. Here we tell you what the key factors that you must take into account to create are. Despite what many believe, it is not enough to just set up a virtual store to sell online. Although it is the first step, taking care of the organic positioning strategy is essential to attract new customers to your business. Therefore, in this article, we will review every SEO strategy’s fundamental elements for e-commerce must-have. Look at Local SEO Pricing to see what could be the best option for your company.
Is SEO for eCommerce different from other websites?
SEO, also known as search engine optimization (from the English Search Engine Optimization ), is a strategy that seeks to improve the ranking of a website to appear in the top results of a search. This strategy can be applied to all types of websites, from blogs, virtual stores, and corporate websites to forums or educational platforms. Although the method of applying SEO to all these sites may seem similar, the reality is that there are substantial differences in the structure, functionality, and objectives of each website that you must take into account before starting the optimization. While the first has long texts that seek to inform or entertain users to increase their time spent on the pages, the second seeks to close a sale in the shortest possible time. In any case, it is undeniable that you need to implement SEO optimizations in your e-commerce as part of a complete Digital Marketing strategy.
Three outstanding advantages of SEO for e-commerce
Applying an SEO strategy for e-commerce is necessary for any business looking to improve its sales on the Internet. Here are three good reasons that prove it.
You will attract quality organic traffic.
Positioning your virtual store in the first places of the SERPs will make more people come naturally and know your products. In fact, according to The Search Engine Journal, 93% of online activity begins with a search. What’s more, 44% of people who shop online start with a Google search, according to nChannel. Getting more traffic, consequently, brings more leads.
In the end, millions of searches are made every day that show the purchase intention of users.
You will close more sales.
One of the leading SEO optimizations for eCommerce is on product pages. By being more visible in the SERP, the users most interested in buying that specific product will land on your eCommerce with a more transparent purchase intention. According to Blue list, this is important if you consider that 39% of all global e-commerce traffic is directly related to organic traffic.
You improve the CTR of your pages.
The CTR is an indicator that allows you to evaluate how well your pages respond to the search intention. This metric is linked to your choice of keywords and other aspects of the SEO title and meta descriptions. In general, SEO for virtual stores helps you make the necessary adjustments to appear in the correct results and improve your click-through rate concerning the number of people who view your website in the SERPs.