By increasing convenience you attract new customers, increase customer loyalty, and your profits.
In a fast-paced world, customers don’t want to wait for weeks to access services or buy products. In fact, even waiting a few days can be too long for many people. The rise of the internet means it’s easier than ever for people to access goods quickly, which means convenience has become a valuable commodity.
If you want to compete with major businesses and multinational corporations, you need to be able to match – or better – the level of convenience they’re offering. To find out how take a look at these top tips now:
If you can offer same-day delivery, you’ll be a go-to business for customers who want to obtain their goods quickly. Depending on what items you sell, the option to choose same-day delivery can be the difference between securing a sale and losing it. What’s more – customers are often happy to pay a premium for this rush service, so you won’t need to increase your costs in order to offer customers more convenience.
Traditionally, you had to write via the mail or call a company if you wanted to talk to them. Nowadays, you can email, call, post on social media, or chat with an adviser online if you want to get a company’s attention. Multi-channel customer service means every potential customer can contact you in the way that’s most convenient for them. If you don’t have the in-house resources to offer multi-channel customer care, consider outsourcing to a specialist company instead.
Depending on your business model, you may have scope to offer increased personalization. From custom printing, like tees2urdoor.com, to bespoke gift cards, there are many ways to make your products more personal. When you give customers greater control over what they can order, finding the right product becomes much more convenient. As a result, customers are likely to return to your site the next time they’re looking for a gift, product, or service.
While same-day delivery is the pinnacle of convenience, you should offer a range of other shipping options too. This allows customers to select the type of shipping that matches their needs and budget. From express delivery and free shipping to nominated delivery dates and specific timeslots, there are so many ways to make your shipping options more customer-friendly.
No Minimum Order
Implementing a minimum order policy might seem like a good way to encourage online customers to purchase more items. In reality, this can simply cause buyers to abandon their baskets and head straight to a competitor. When you don’t have a minimum order policy, customers can order the items they want, as and when they need them, which means a more convenient shopping experience for them.
Convenience as a Commodity
When customers choose to engage with your brand, they aren’t just basing their decision on the products or services you offer. The level of convenience and the customer care you offer is just as important. By increasing convenience and enhancing customer service, you can attract new customers, increase customer loyalty, and, ultimately, increase your profitability.